OLAWALE MILLZ

Public Relations & Media Management Professional

Yaba, NG.

About

Results-driven Public Relations and Media Management professional with over a decade of experience in strategic communications, digital publicity, and talent management. Proven ability to elevate brand visibility, drive audience engagement through effective social media strategies, and lead high-performing teams to achieve positive business outcomes in dynamic environments.

Work

WHARRLEYMILLZ MEDIA

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HEAD OF MANAGEMENT

Lagos, Lagos State, Nigeria

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Summary

Lead strategic operations and media initiatives for Wharrleymillz Media, driving brand visibility and talent management.

Highlights

Managed comprehensive media campaigns across diverse platforms, significantly enhancing client brand presence and market reach.

Directed talent management and development strategies, fostering a productive and high-performing team environment.

Leveraged social media expertise to achieve recognition for 'Best Use of Social Media' (Dynamix Magazine, 2015), increasing digital engagement and brand authority.

Oversaw operational efficiency and resource allocation, optimizing project delivery and ensuring high client satisfaction.

Developed and implemented growth strategies, contributing to the expansion of the media house's service offerings and client base.

LIONSMUSIC GROUP

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HEAD PR

Lagos, Lagos State, Nigeria

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Summary

Directed public relations strategies for Lionsmusic Group, enhancing artist visibility and brand reputation within the music industry.

Highlights

Developed and executed targeted PR campaigns for artists, increasing media coverage and public engagement by an estimated 25%.

Managed relationships with key media outlets and industry stakeholders, securing favorable press and promotional opportunities.

Coordinated promotional activities and events, contributing to the successful launch and sustained presence of musical projects.

Crafted compelling press releases and media kits, ensuring consistent and positive brand messaging for artists.

SHOWMAN ENT LIMITED

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PUBLIC RELATIONS MANAGER/ HEAD PR

Lagos, Lagos State, Nigeria

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Summary

Managed public relations and media strategies for Showman Entertainment Limited, boosting artist profiles and corporate image.

Highlights

Spearheaded PR campaigns for entertainment clients, resulting in increased media exposure and public recognition for key artists.

Cultivated strong relationships with industry influencers, journalists, and media professionals to secure premium placements and interviews.

Developed compelling press materials, managed media inquiries, and coordinated interviews, ensuring positive brand representation.

Directed PR team efforts, overseeing content creation and strategic dissemination to target audiences and media outlets.

Guinness

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PR Team Member

Lagos, Lagos State, Nigeria

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Summary

Contributed to the public relations efforts for the Guinness "Made of Black" campaign, amplifying brand messaging and consumer engagement.

Highlights

Supported the execution of strategic PR initiatives for a major national campaign, reaching a wide audience across various media channels.

Assisted in media outreach and event coordination, ensuring consistent brand communication and maximizing visibility.

Collaborated effectively with a diverse team to achieve campaign objectives, demonstrating strong teamwork and adaptability under pressure.

OLODONATON

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ONLINE PR AND PUBLICITY PERSONNEL

Lagos, Lagos State, Nigeria

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Summary

Executed online public relations and publicity initiatives for Olodonaton, enhancing digital presence and audience engagement.

Highlights

Implemented digital PR strategies, increasing online visibility and media mentions for clients across various platforms.

Managed social media channels and online communities, fostering engagement and positive brand sentiment.

Monitored online trends and analytics to optimize publicity efforts, providing insights on campaign performance.

Created engaging online content for press releases, blog posts, and social media updates, driving organic reach.

SKILLS ENTERTAINMENT

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ONLINE PR AND PUBLICITY PERSONNEL

Lagos, Lagos State, Nigeria

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Summary

Developed and managed online PR and publicity campaigns for Skills Entertainment, expanding digital reach and brand awareness.

Highlights

Executed online publicity campaigns for entertainment projects, significantly increasing digital footprint and audience interaction.

Utilized social media platforms to engage target audiences and drive promotional content for artists and events.

Collaborated with marketing teams to integrate online PR efforts with broader promotional strategies, ensuring cohesive messaging.

Identified and engaged with online influencers and communities to amplify brand messages and generate buzz.

Education

UNIVERSITY OF LAGOS

Akoka, Yaba, Lagos State, Nigeria
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Bachelor of Science (BSc) Urban and Regional Planning

SMA COLLEGE, ISOLO

Isolo, Lagos State, Nigeria
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Secondary Education

Awards

BEST USE OF SOCIAL MEDIA

DYNAMIX MAGAZINE

Recognized for exceptional proficiency and innovative strategies in leveraging social media platforms for impactful communication and engagement.

MOST SOCIAL STUDENT

URP UNIVERSITY OF LAGOS

Awarded for outstanding social engagement and community involvement during academic tenure at the University of Lagos, Urban and Regional Planning department.

Languages

English

Skills

Public Relations

Media Relations, Strategic Communications, Online Publicity, Press Releases, Media Outreach, Campaign Management, Brand Management.

Digital Marketing

Social Media Marketing, Content Creation, Digital Campaigns, Audience Engagement, Online Community Management, Analytics & Reporting.

Management & Leadership

Team Leadership, Project Management, Strategic Planning, Operations Management, Talent Management, Stakeholder Management, Organizational Skills.

Soft Skills

Networking, Adaptability, Time Management, Problem-Solving, Effective Communication, Teamwork, Self-Starter, Flexibility.

Interests

Hobbies

Dancing, Sports.

References

MRS OLAIDE DASOLA BAMIGBOSE

KEWALRAM CHANREI GROUP, ISOLO. LAGOS STATE, 08082798170

MRS MEMUNAT OMOBOLANLE ARO

LAGOS UNIVERSITY TEACHING HOSPITAL IDI-ARABA LAGOS STATE, 08092225664